Writing content for a site is a lot of work both from the point of view of always finding original content and if you also have to comply with SEO rules. In this article and the next, we have listed 12 tools that can help you with SEO in different ways. That said, it is important to maintain a healthy balance between AI support and human input. AI can be a great help, especially for getting started and saving time on simple tasks. Authenticity and reliability are still important, both for the public and for SEO.
Don’t let AI take over or erase your unique perspective. Do not underestimate your importance in this process and always remain critical of the results. Check your tone of voice and facts, and rewrite anything that you feel is incorrect. In the end, this human element will bring you to the top of the search results.
ChatGPT (Plus)
Let’s start with a tool you are probably familiar with: ChatGPT. It is a text-based artificial intelligence model that interacts with the user in a conversational way to answer any question. Or fulfill any content request. This means that ChatGPT is able to assist a wide range of activities.
Another great feature is the ability to edit the request as you go along. Thus, if you ask ChatGPT to write an introduction for a post on a specific topic and the answer he proposes is too long, you can ask him to shorten it and he will do so. If you are not satisfied with the tone of voice, you can ask him to change it. Or, if you don’t like it at all, you can ask ChatGPT to rewrite it completely. You can also create more specific messages for better results from the start. This way you can keep editing the text until you are satisfied with it.
If you use ChatGPT plus, which is the paid version, you can also use the drop-down menu at the top left to select a template that suits your needs. As you can see, these other templates give you more options. However, the free version of ChatGPT can handle most basic content requests.
Yoast SEO & WooCommerce SEO
Yoast SEO comes with several AI features. The newest is Yoast AI Optimize, which helps you improve your content based on the feedback you receive online, where you are working. Yoast AI Optimize highlights suggested changes for certain ratings in Yoast SEO Analysis, allowing you to easily apply or remove them. This way the final decision always remains in your hands.
The second AI feature generates titles, meta descriptions and social SEO snippets for you. It examines the content you already have and provides some options with a single click. This saves you the trouble of doing it manually and gives you relevant titles, meta descriptions and social snippets to increase click-through rates.
The AI features are part of the paid plugin, Yoast SEO Premium. This is an annual subscription plan.
This feature is also available in Yoast WooCommerce SEO to help you make your products stand out on the search results page and get clicks to your website. So if you have an online store and are looking to optimize your product pages, this product is also worth a look.
Jasper
Another tool you can use to produce content is Jasper. But it is more focused on producing marketing content, such as blog posts, social posts, emails and website copy. While ChatGPT targets a broader audience, Jasper focuses on people working in marketing and entrepreneurs doing marketing themselves. Using the artificial intelligence tool works in a fairly similar way: you enter a request and Jasper delivers content created specifically for a newsletter or post (or whatever).
You can also upload a style guide or content samples so that Jasper can learn your preferred tone of voice. In addition, you can provide him with information about your company, such as the products or services you offer, your audience, and even a campaign brief. Jasper uses all of this information to understand the objective of the requested content and to create detailed content that is in line with the brand. The interesting aspect of this tool is that it also comes in the form of a browser extension. It allows you to use it while working on content in WordPress, Gmail and other places.
It is good to know that Jasper works on a monthly (or annual) subscription plan, so it is a paid tool. The site offers some options that you can check out and a free trial if you want to try it out before signing up for a subscription.
Keyword Insights
Keyword research is a vital but time-consuming part of SEO. That is why one of the artificial intelligence tools we have chosen focuses on this very aspect. You can use Keyword Insights to find new keyword ideas and group them together. Entering one keyword gives you many related keywords and their search volumes. Keyword Insights also helps you categorize keywords by grouping them correctly and allows you to upload more files to enter keywords. It gives you a nice overview of all your keywords by cluster and all the relevant data to understand which ones you want to work on. The tool uses an algorithm to quickly show which keyword is the best choice at the moment.
Once finished, you can use the writing assistant to start writing. The interesting aspect of this writing feature is that it provides an overview of the top headlines of other websites that rank high for that keyword. Or it can even generate an outline for you. Which can be a great inspiration to start structuring your text. It also helps you write the text by suggesting relevant content for the article you are working on.
Keyword Insights is a paid tool, with different pricing options depending on your needs. Some of these options also allow team sharing, which comes in handy when multiple people are working on SEO. It has a lot of interesting features for doing keyword research in an organized way. But a very important side note is that you may be tempted to let the tool do all the writing for you as well. The result could be content that is anything but original and authentic, which will not get you top results on Google. Since it will be based primarily on what is already out there. So be sure to check the keyword-related features, but be careful how you use the writing assistant.
Semrush SEO Writing Assistant
Another artificial intelligence-based writing tool is the SEO Writing Assistant found in Semrush. This tool analyzes text in terms of SEO, readability, originality, and tone of voice. It provides suggestions based on this analysis and also has some features to optimize text, such as Rephraser, Compose, and Ask AI. The most interesting aspect of the Originality section is that it helps you create content that is different from other people’s, which is something you risk when using artificial intelligence in content creation. This can help you understand if you need to change your point of view and also checks that your content is not plagiarized.
Another reason we mention this tool is that Semrush in general is a great tool for SEO. So, having this option is a great addition to their toolset. The SEO Writing Assistant is part of Semrush’s Content Marketing Platform, which is included in two of the three subscription plans. You can also sign up for a free trial to try it out.
MarketMuse
Among the artificial intelligence tools that can help you improve your SEO, MarketMuse is another one we want to mention. In a nutshell, MarketMuse is a content planning and optimization software with numerous SEO and automation features. The idea is to put everything you need in one place and automate content reviews for you. It helps to suggest what to work on next, instead of guessing or speculating on what works or doesn’t work.
It can help you with keyword research, content planning and writing. All based on customized data, analyzing your website and also looking at competitors in your industry. Which can save you a lot of time and help you make informed decisions. Without having to go through different tools, documents or sheets. It’s all in one place. Like most artificial intelligence tools discussed so far, MarketMuse works on a monthly subscription plan and offers a few options to choose from.
