Writing effective content for the web requires time, creativity and a good dose of strategy. After exploring in the first article some useful tools for improving SEO with the help of artificial intelligence, in this second part we will take a look at other tools that can simplify the process of content creation, optimization and analysis. However, even with AI support, the human touch remains essential. Authenticity, care in verifying sources, and attention to tone of voice are aspects that no algorithm can really replicate. Let AI support you, but don’t allow it to replace you: your uniqueness is what will really make a difference in search results.
Originality.ai
The name may already be an indicator of what this artificial intelligence tool can do for you. Originality.ai helps you check the facts in your text and also checks for plagiarism. Reliability is an important factor in SEO and probably will be in the future, so you need to get your facts straight. And make sure you don’t accidentally commit plagiarism, an increasingly common risk in today’s artificial intelligence-driven landscapes. Interestingly, it also features an AI content detector that is quite good at detecting AI-written content. Even if it has been paraphrased.
Originality.ai provides a monthly subscription option and a pay-as-you-go option that gives you a bunch of credits to get started. Unfortunately, there is no free trial, but if you go to their website you can find a lot of information (and some examples) on how the features work. There is also a demo of their fact checker if you want to try it out!
Grammarly
Grammarly is a popular tool for Yoast authors. It shows you when you have made a spelling and grammatical error and it works on different platforms and in different places. Which is very useful when you write a lot of text online. Now that Grammarly also has the power of artificial intelligence, it can do even more for anyone writing content online.
Grammarly now has a text generation function, which allows you to make a suggestion and get a draft right away. It also includes a rewriting function to adjust the tone of the content. You can also teach it what your personal tone of voice is, so it can give you specific suggestions that suit your communication style. Finally, it can help you with brainstorming and drafting, providing suggestions based on the task at hand. It is a small artificial intelligence tool that you can also use on the go.
Grammarly has a free plan that gives access to basic AI assistance and 100 AI suggestions per month. If you need more and want access to more tips and advanced features, Grammarly offers some paid monthly subscription plans
Gemini
Gemini is Google’s generative artificial intelligence chatbot. It is designed to handle a wide range of tasks, including text generation, image analysis, coding and data processing. Integrated into tools such as Google Docs and Gmail, Gemini gives users many options for improving their content on the fly. It also integrates with Google’s AI Studio for prototyping and experimentation.
Gemini is designed to serve both casual users and developers. Through the Gemini web app (formerly Bard), users can interact conversationally with the model, ask complex questions or get help writing code and documents. The app also offers Gems, pre-built or customized suggestions that can be saved for future use and help meet specific needs.
Gemini offers a free and a paid subscription. The free version of the Gemini web application gives access to Gemini Flash, a fast and inexpensive template suitable for everyday tasks. For more advanced functionality, Google offers Google AI Pro, which gives access to Gemini Pro, integrations with Google apps, and other more specific features.
Perplexity
Perplexity AI is a free search and response tool powered by artificial intelligence. It presents direct answers supported by real-time web sources, making it particularly useful for research, current events, and factual information. It uses a chatbot-like conversational interface, allowing users to ask follow-up questions and refine their search naturally.
One of the main features of Perplexity is its focus on citations and transparency. Each answer is accompanied by linked sources, which allow users to verify information or explore the topic further. This makes it a valuable tool for professionals, students, and writers who need reliable results quickly. The platform also includes features such as “Search,” which allows in-depth research on any topic.
Perplexity offers a free option that provides access to quick and accurate answers using its standard templates, along with citations from the Web. For users who need more powerful tools, Perplexity offers different plans depending on their needs. The Pro plan is for users who want to use a more powerful and up-to-date version of the tool. Sonar API offers developers access to the API for any custom application or automation. Finally, Enterprise Pro is the recommended choice for organizations that wish to use the tool within the team.
Claude
Claude is a conversational artificial intelligence designed with an emphasis on security and transparency. Named after Claude Shannon, the father of information theory, this model excels in text comprehension, summarization, creative writing, and code generation tasks. What sets Claude apart is his training method that aligns the model’s behavior with human values using a set of ethical guidelines.
Users can interact with Claude through a chat-like interface. It also supports uploading various file types (such as PDF or CSV) for direct analysis, making it a powerful tool for research, document review and data interpretation. Anthropic’s Claude includes three variants: Haiku, Sonnet and Opus. Opus is the most advanced, particularly suited for reasoning and complex problem solving. Sonnet is also an excellent option for coding tasks.
Claude is available with a free option and several paid options. The free version allows users to access Claude chat and generate code, create content, and analyze text and images. As for the paid plans, there are options for individuals who want to integrate Claude into their terminal or workspace. But also options for organizations, developers or companies that want access to the API. I recommend you take a look at the options to see what is right for you.
NotebookLM
NotebookLM is an artificial intelligence-powered note-taking and search tool developed by Google. It is designed to help users interact with their documents using generative artificial intelligence. It allows users to upload sources such as PDFs, Google Docs, YouTube videos or audio files, and then ask questions or generate summaries based on that content. Unlike other AI tools, NotebookLM uses material uploaded by the user, making its answers more accurate and personalized.
One of the main features of NotebookLM is the ability to create structured summaries, highlight key themes, and generate useful diagrams based on uploaded sources. You can interact with the template by asking detailed questions, obtaining explanations of terms or generating content such as FAQs or briefing papers. This productivity tool combines note-taking, research and brainstorming in a single interface.
Currently, Google offers NotebookLM for free. The tool is available to users in supported regions through their Google accounts and is still an experimental product.
